Ellis believes his business only succeeds when the Navajo and Native American community thrive.

Since 1967, Ellis - the “Little In-law” - has built more than a trading post; he’s built a business that honors the Navajo people and their way of life. Whether you’re admiring the Circle of Light Murals honoring Navajo leaders or browsing the largest library of Navajo authors, you’ll feel the difference: This isn't just a store. It is a pillar of the Four Sacred Mountains where every transaction is rooted in a lifetime of mutual respect.